Omadli Group / Lead Engine
Every contact lands in one of two tracks, and the tracks never mix. A daily comment habit keeps feeding the top.
Sort every contact into one track. Active pipeline if they showed real intent (replied, booked a call, asked a question, opened a proposal). Nurture if they went cold, never replied, or said "not right now." Capacity is about 2 new clients a week, so the sort is what protects your time.
Manual, in your voice, references something specific about them. A real 3-minute message, not a template. Never "just checking in."
No manual chasing. Reads like a note to one person, sent BCC to 50–100. Runs forever until they say stop or they buy.
The Bonneville case study becomes your first nurture email the moment it's done. Not a PDF blast, just "here's what we built for a county government and what it saved them."
A genuinely useful comment on a post with reach puts you in front of everyone who reads it. Target 10–15 adjacent accounts your ICP follows, not competitors. Comment in the first hour while the post is being pushed.
5× LinkedIn comments
On property management and construction adjacent posts. Add a specific insight or real client example. Never "great post."
2–3× Instagram comments
On industry accounts: associations, Yardi official, BuildOps, trade publications. That's where your ICP actually is.
Run it for 60 days and profile visits spike, with connection requests coming inbound instead of you always initiating.
No mass email blasts yet. The list is too small, and your warm leads know your face from events. A blast feels impersonal at this stage and costs more than it returns.
Send the monthly email from your own inbox, BCC a list of about 50. It feels real, so it beats any MailChimp campaign at your current size.
Move to Go High Level. Two separate pipelines (active and nurture) with automated reminders for the manual touches. Build the list first, automate second.